Why CR7

Men's Collection

In 2013 CR7 Underwear was released. Today, you can purchase not only premium quality underwear and socks, but beautifully made loungewear and bathrobes. CR7 is designed with an attention to detail, seldom found in men's essentials. See for yourself, upgrade your wardrobe today.

What's your signature scent?

Fragrance Collection

In 2015, Cristiano Ronaldo launched his fragrance line. From carefully chosen ingredients, packaging and names, Cristiano has been involved with each successful release. 

Gift Sets

Coming Soon

Cristiano's new fragrance, Discover. A meld of fresh citrus and aromatic notes, this blend was designed for the modern man embarking on a journey of self-discovery and exploration.

Fun and durable

Boy's Collection

CR7 Underwear for boys... our underwear, loungewear sets and socks are a combination of durable, breathable materials in fun, comfy designs. Parents buy for the name and come back for the quality.

Official CR7 Retailer ☑️

Sustainable Manufacturing🍃

Exceptional Quality🥇

Explore these collections

Travel Bags

Our 5-pack trunks, travel edition, come in an attractive CR7 toiletry size bag great for keeping essentials organized on the go, or at home. Shop top-seller black & gold and other men & boy's styles.

CR7 Socks

CR7 cotton and bamboo blend socks are designed to be moisture wicking and breathable, and while both combinations are comfy, the natural fibers in bamboo produce an extra-soft, silkier texture. From gift boxes to value packs, try CR7 socks, today.

Loungewear Sets

CR7's lightweight loungewear sets are available in both men and boy's styles. Throw on for the night or lounge around all day. Take a look at our 100% cotton short and pant sets, right here.

Try something new

Microfiber Blends

Our microfiber and micro-mesh trunks are form fitting, wicking'ly breathable and smooth to the touch.

Shop Micro

Bamboo Blends

From sustainable bamboo plantations, viscose extraction, spinning, knitting and production, our luxurious bamboo collection is truly one of a kind.

Shop Bamboo

Cotton Briefs

Once a wardrobe staple, men and boy's briefs are making a comeback. For those who wear form fitting pants or want zero chance of bunching, these could be just the thing.

Shop Briefs


11 Years of Excellence

Launched by Cristiano Ronaldo and Danish manufacturer JBS Textile Group, in 2013, this sustainably focused, fashion forward brand is turning fans of footballer Cristiano Ronaldo, into returning fans of his beautifully made, durable products. CR7 collections are designed and manufactured with an attention to detail seldom found in men’s underwear. Cristiano's legacy of perpetual motion, individuality and triumphs is threaded into each unforgettable collection of men and boy's clothing. 

Expect nothing less than greatness, from a CR7 brand