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Travel Bags

Our 5-pack trunks, travel edition, come in an attractive CR7 toiletry size bag great for keeping essentials organized on the go, or at home. Shop this top-seller black & gold, or other men & boy's color combos, now.


CR7 Fragrance

Try a fresh new scent this spring with CR7 Origins Eau de Toilette, featuring notes of geranium, sage and vetiver. Shop Origins and our full range of CR7 fragrances, today.


Loungewear Sets

CR7's lightweight loungewear sets are available in men and boy's styles. Throw on for the night, or lounge around in our 100% cotton shorts and pant sets, all day long.


Jump in!

Spring has arrived a little early this year! Jump into the season wearing new CR7 styles. Go retro, go classic, we have something for everyone. New products and re-stock of fan favorites, arriving weekly!


Deal of the Week!

CR7's Deal of the Week is a great opportunity to add more CR7's to your wardrobe, for less! Grab this cotton blend (black with burnt gold) 3pack at 25% off and receive this (blue and red) cotton blend 2pack for free. Limited time offer.


Why CR7

Men's Collection

CR7 Underwear for men... underwear, loungewear sets, bathrobes and socks. Deeply masculine and refined in pallets featuring molten gold, jet black and merlot; our quality made garments focus on the details, in testament to the legacy behind the brand, Cristiano Ronaldo.


Boy's Collection

CR7 Underwear for boys... underwear, loungewear sets and socks meld durable, breathable materials with fun, comfy designs.


Fragrance Collection

In 2015, after years perfecting his inaugural scent, Cristiano Ronaldo, in partnership with Eden Parfums, launched his fragrance line. From carefully chosen ingredients, packaging and names, Cristiano has been involved with each successful release. 


Try something new

Bamboo Blends

From sustainable bamboo plantations, viscose extraction, spinning, knitting and production, our luxurious bamboo collection is truly one of a kind.


Microfiber Blends

Our microfiber and micro-mesh trunks are form fitting, wicking'ly breathable and smooth to the touch.


Men's Briefs

Once a wardrobe staple, men and boy's briefs are making a comeback. For those who wear form fitting pants or want zero chance of bunching, these could be just the thing.



11 Years of Excellence

Launched by Cristiano Ronaldo and Danish manufacturer JBS Textile Group, in 2013, this sustainably focused, fashion forward brand is turning fans of footballer Cristiano Ronaldo, into returning fans of his beautifully made, durable products. CR7 collections are designed and manufactured with an attention to detail seldom found in men’s underwear. Cristiano's legacy of perpetual motion, individuality and triumphs is threaded into each unforgettable collection of men and boy's clothing. 

Expect nothing less than greatness, from a CR7 brand