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Memorial Day Offers. DETAILS!

Spend $99.00 for a free gift. DETAILS!

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  • Men's
    • Underwear
      • Gold Collection
      • 2-Pack Trunks
      • 3-Pack Trunks
      • 3-Pack Boxers
      • 3-Pack Briefs
      • 4-Pack Trunks
      • 5-Pack Varieties
      • 7-Pack Gift-Box
      • 8-Pack Trunks
      • All Trunks
      • All Boxer-Briefs
      • All Microfiber
      • Bamboo Underwear
    • Loungewear
    • Socks
      • Dress to Casual
      • Athletic to Casual
      • Gift Boxes
      • All Socks
      • Bamboo Socks
    • Bathrobes
  • Kid's
    • Underwear
      • Boy's 2-Packs
      • Boy's 3-Packs
      • Boy's 5-Pack Bags
      • Boy's Bamboo
      • Girl's 2-Packs
    • Socks
    • Loungewear
  • Fragrance
    • Discover
    • Fearless
    • CR7 edt
    • Game On
    • Origins
    • Play It Cool
    • Gift Sets
  • Sales
    • Coupons&Deals
    • All Sales
    • Bundles
    • Men's Sale
    • Kid's Sale
    • Clearance Rack
  • More Info
    • News
      • Now at Dillard's
    • Shipping
      • Shipping Policy
      • Cancelled Orders
    • Return Policy
      • Return Policy
      • Return Exclusions
      • Exchange Request
      • Damaged Goods
      • More Information
    • Claims
    • Subscriptions
  • Account

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About

Launched by Cristiano Ronaldo and Danish manufacturer JBS Textile Group, in 2013, this sustainably focused, fashion forward brand is turning fans of footballer Cristiano Ronaldo, into returning fans of his beautifully made, durable products. CR7 collections are designed and manufactured with an attention to detail seldom found in men’s underwear. Cristiano's legacy of perpetual motion, individuality and triumphs is threaded into each unforgettable collection of men and boy's clothing. 

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